Comparison3 min read
ShopFast vs SellAuth: payments, delivery and fraud tools compared
Short answer
SellAuth and ShopFast both let you sell digital goods through your own payment accounts with no platform fee per sale. SellAuth has a very long list of gateways and puts some features on its paid plans; a free ShopFast store includes a custom domain, every crypto coin ShopFast supports and Fraud Shield, plus product status pages and a Discord bot.
On this page
SellAuth and ShopFast have the same basic deal: buyers pay into payment accounts you own, and the platform adds no fee per sale. The differences are in what each includes, which features need a paid plan, and the tools around the checkout. Everything about SellAuth below comes from its own documentation in October 2026.
| Feature | ShopFast | SellAuth |
|---|---|---|
| Platform fee per sale | None on your own gateway | None: SellAuth does not add a transaction fee |
| Who holds the money | Your own payment account; with ShopFast Pay (by application), ShopFast as merchant of record | Your processors and wallets; SellAuth holds no balance |
| Plans | Free to open a store | Free, Business and Scale |
| Card and wallet gateways | Stripe, PayPal, Square, SumUp, Mollie, Razorpay, Paystack, Paddle, Authorize.Net, NMI, Shopify, Skinloop, Cash App, PayPal Friends & Family | Over 15 card processors, platforms such as Lemon Squeezy, Whop and Shopify, and PayPal, Cash App, Venmo, Zelle, Skrill and others |
| Crypto | BTC, LTC, ETH, USDC and USDT to your own wallet; BTCPay Server, NOWPayments, Cryptomus, Heleket | BTC and LTC on every plan; ETH, SOL, USDT and USDC on Business or Scale |
| Delivery | Keys and serials, files, accounts, services, memberships, Discord roles, dynamic delivery from your server | Serials, service, dynamic (webhook), files and physical |
| Subscriptions | Yes, with auto-renew on a saved card | Yes, on plans that include them |
| Custom domain | Included | On plans that include it |
| Discord | Roles on purchase; ShopFast bot with buyer and staff commands | Roles on purchase with your own bot; sign in with Discord |
| Fraud tools | Fraud Shield on every checkout: lists, rules, VPN and proxy checks, risk score, review queue, dispute evidence | Blacklist and whitelist rules on every plan; dispute tools on Scale |
| Storefront editing | Visual editor with sections and blocks, AI store builder | Visual, AI and code (Nunjucks) editors, theme CLI |
| Product status pages | Built in | — |
| Import from the other | Switch platforms import from SellAuth exports or its API | — |
Where is SellAuth strong?
- A very wide gateway list. SellAuth's docs list more than 15 card processors, platforms such as Lemon Squeezy, Whop and Shopify, and wallets and transfers including PayPal, Cash App, Venmo, Zelle and Skrill.
- Crypto without a payout cycle. Buyers pay into a wallet SellAuth generates for the shop, and the funds are forwarded to your address.
- Developer tooling. A REST API, a checkout API, a reseller API and a theme CLI, with storefronts editable in a visual editor, an AI editor or code.
- Fraud rules. Blacklist and whitelist rules on every plan, and advanced rules on VPN, Tor, country and network.
What does a free ShopFast store include?
On SellAuth, custom domains, subscriptions, crypto beyond Bitcoin and Litecoin, and dispute tools depend on the plan. On ShopFast, a free store includes:
- Your own domain, or yourname.shopfa.st.
- Crypto to your own wallet: BTC, LTC, ETH, USDC and USDT, from an xpub or an address, with no processor in between. BTCPay Server, NOWPayments, Cryptomus and Heleket work too.
- Fraud Shield on every checkout, before and after payment: blocklists, VPN and proxy checks, rules, a risk score, an email code or 3-D Secure step for risky buyers, and a review queue. Disputes get an evidence pack built from the delivery log.
- Product status pages, shown on product pages and cards.
- Discord roles and a bot with /buy and /redeem for buyers and /lookup, /restock and /push-invoice for staff.
- Auto-renew for subscriptions and duration keys, on a saved card.

How do reviews work on each?
SellAuth sellers can reply to reviews, dispute them and reward them with a coupon. SellAuth also has an optional setting that posts a 5-star review when a buyer leaves none within 7 days. On ShopFast, buyers are asked for a review through a signed link from their order, reviews tied to a paid order are marked verified, and sellers can reply and reward a review with a coupon.
How do I move from SellAuth to ShopFast?
Open Settings → Import → Switch platforms and pick SellAuth. Drop in your exports, or paste an API key to pull products, deliverables, customers, coupons and invoices directly; the key is used for that pull only and never stored. A dry run checks every row before anything is written, and the whole import can be rolled back. The switching guide has the details.

Questions people ask
Does SellAuth charge transaction fees?
SellAuth’s documentation says it does not add a transaction fee on top of your processor’s fees, as of October 2026. Your processor charges you directly.
Which crypto can I accept on ShopFast without a processor?
BTC, LTC, ETH, USDC and USDT, straight to your own wallet from an xpub or an address, with no ShopFast fee. Set it up in Money → Payments → Crypto.
Can I import my SellAuth store?
Yes. Use exports or an API key in Settings → Import → Switch platforms. The key is used for the pull only and never stored, and a dry run shows every change first.
Does ShopFast hold my money?
Not on your own gateway: buyers pay your account directly. Only with ShopFast Pay does ShopFast collect the payment, as merchant of record, and pay out your share.
Sources
Every fact about another platform comes from its own public pages. We checked them on October 26, 2026; plans and fees change, so confirm on each site before you decide.
- SellAuth docs: accepting cards (fees, who holds the money) docs.sellauth.com
- SellAuth docs: payment methods and crypto by plan docs.sellauth.com
- SellAuth docs: plans and limits docs.sellauth.com
- SellAuth docs: delivery types docs.sellauth.com
- SellAuth docs: subscriptions docs.sellauth.com
- SellAuth docs: Discord roles docs.sellauth.com
- SellAuth docs: blacklist and whitelist docs.sellauth.com
- SellAuth docs: disputes docs.sellauth.com
- SellAuth docs: reviews docs.sellauth.com
- SellAuth docs: storefront basics docs.sellauth.com
- SellAuth docs: custom domain docs.sellauth.com